Can you beat your best?

 Advertising, Public Service Announcements  2 Responses »
May 252011
 

When the Sussex Safer Partnership ad “Embrace Life” won YouTube’s 2010 Ad of the Year, you knew they would have their hands full with following up with something as equally emotional and as beautifully constructed for the next campaign.

With a new year comes a new spot. This time it follows a boy constructing a make-believe motorcycle out of his bicycle to be just like his Pa who ends up returning home safely on his bike. Besides being another visual masterpiece, it continues with the previous spot’s positioning of using emotion and imagination instead of scenes of gore and mayhem (staples of seemingly all road safety spots.)

Is it a spot that can top its predecessor (currently at 13.5M+ views, and award fame)?

Can it, or should it, be compared to the original at all?

Here are the spots:

Stay a Hero (2011) - View here.

Embrace Life (2010) – View here.

 Posted by CreativeJuices at 12:27 pm  Tagged with: , ,

SunChips making noise for the environment.

 Advertising, Branding, Life, marketing, Package Design, Public Service Announcements  5 Responses »
Nov 052010
 

I heard some comforting news this week. SunChips Canada has decided to keep their eco-friendly, biodegradable bags in circulation. Even after much heated debate about the bags being too noisy which has caused the US brand to  ditch the green bags.

Instead of returning to the original, land-filling packaging, SunChips has decided stand up to the naysayers with a bit of a tongue-in-cheek retort. See video here. On their Facebook page, SunChips is offering to mail out earplugs to whomever asks. Love it. They understand what is at stake here.

What is more surprising: That consumers find noise control is more important than reducing packaging waste? Or that a company has not bent to some noisy, public resistance and done an about-face. Choosing instead to stick to their guns and their environmental initiative?

Hopefully this sassy stance gets some justified PR and gives the “Sorry But I Can’t Hear You Over This SunChips Bag” Facebook group a revelation that this is bigger than their self-indulgence.

 Posted by CreativeJuices at 4:03 pm  Tagged with: , , ,
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