Continuing on my theme of not requiring big money for big ideas, I want to draw your attention to a successful band that is as popular for their music videos as for their music. OK Go. If you have seen any of their music videos, you can appreciate the creativity and planning gone into each one. Most are done in a single take (with many attempts to get it just right), and lots of synchronicity involved, each one is a unique masterpiece. Their latest video (Dec 12 2010) Back from Kathmandu, continues the creativity by having a small parade throughout LA and mapping their logo out using GPS tracking. Brilliant.
It goes to show that big ideas don’t need big money to be successful. Case in point: Michael and Janet Jackson’s duet (Scream – 1995) cost $7 million. What in the world is going on here anyways? The only big thing invested in OK Go videos is a significant amount of patience and man-hours. For the record OK Go’s “This too shall pass” has 21 Million+ YouTube views vs. MJ’s 18 Million…
Here are a few links to some of the greats. Time to feel inspired…
This Too Shall Pass: Video Here
White Knuckles: Video Here
Here it Goes Again: Video Here
End Love: Video Here