I was watching George Strombolopolous a few nights ago and Seth Godin was a guest. Seth had some great opinions and projections, and he said it best with “either you are in a race to the bottom, or a race to the top.”
Business these days is unwielding, cut-throat, and yet ripe for the picking. It seems that people’s instinct is to cut their own profits in order to be the lowest price point to acquire new business. The problem with this slippery slope is that there is always someone out there that can do it for less. Then where does that leave you?
The middle-road is seeing the largest attack. Mediocrity is no longer good enough. This is the market that is having massive layoffs and closures due to having both ends of their carrot being nibbled on by the bottom/top race.
So what is left? Head for the top. Positioning yourself as a high-value, high-quality business will have people seeking your services, and be willing to pay for it. Be diligent in the quality of your work and do not second-guess your positioning.
Being ahead of the curve is an asset, but it is not necessary to be cutting-edge to be successful. All it takes is finding a untapped niche and creating it as your own. Research your industry, your location, your competitors’ offerings. Pay attention to what is being offered, and especially note what is not. Mining the findings will unearth some hidden gems.