Branding + Marketing + Design // Victoria, BC

Archives

Package Design
Coming to a shelf near you.

Coming to a shelf near you.

Picture this: a quick trip to the local grocery market. Grabbing a few bananas here, a carton of milk there, you make a bee-line to the checkout by cutting down the cereal aisle. What ensues is a sensory overload. Colourful, cartoon-character toting boxes of sugar cranked cereals vie for your attention as you battle through. Now. Throw in this latest weapon of packaging design. Wireless electronic induction. Sounds great! What is it? It is a great technology advancement that transfers power from one device to another without wires. Fantastic.

So why are they choosing cereal as a starting point? Soon we will have annoying, flashing-billboard-esque boxes of sugary cereals hounding us as we trudge down the aisle. Picture an entire aisle of this effect. I foresee epileptic seizures everywhere! I appears to me that this is counter productive from a green-footprint point of view. The packaging must be significantly more wasteful then how they currently are.

Just wait until the other food products catch on. From dog food to cake mix, this can quickly get ugly and overloaded. Let’s hope that this is one of those techs that realize there are better avenues to expand in…

 

 

SunChips making noise for the environment.

SunChips making noise for the environment.

I heard some comforting news this week. SunChips Canada has decided to keep their eco-friendly, biodegradable bags in circulation. Even after much heated debate about the bags being too noisy which has caused the US brand to  ditch the green bags.

Instead of returning to the original, land-filling packaging, SunChips has decided stand up to the naysayers with a bit of a tongue-in-cheek retort. See video here. On their Facebook page, SunChips is offering to mail out earplugs to whomever asks. Love it. They understand what is at stake here.

What is more surprising: That consumers find noise control is more important than reducing packaging waste? Or that a company has not bent to some noisy, public resistance and done an about-face. Choosing instead to stick to their guns and their environmental initiative?

Hopefully this sassy stance gets some justified PR and gives the “Sorry But I Can’t Hear You Over This SunChips Bag” Facebook group a revelation that this is bigger than their self-indulgence.