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Tagged ‘Twitter‘
Corporate Kindness

Corporate Kindness

Pepsi’s current initiate: Pepsi Refresh Project, is ramping up speed. The idea is visitors post suggestions for possible projects that require funding. Covering areas such as health, culture, education and the planet, they are all admirable groups. With average donations of under $25,000, and 1 million + to go around, there will be lots of winners. You can post suggestions as well as vote for top 10 favorites. http://www.refresheverything.com/

It is another successful marketing initiative to use consumer involvement to create the content. What takes it to the next level is that they are not asking for submissions for homemade TV spots (å la the Doritos Super Bowl ads) but instead using the opportunity to spread goodwill across facets completely unrelated to selling pop. Rather than hitting you over the head with a refreshing, icy glass as a sales tool, they are relating to consumers on an ethical and ideals level. Isn’t that the reason most people stick with a brand?

Sure, it is still about selling cans of sugar water, but at least they are giving something back. While a million bucks is chump change for a global giant, it is a start. They are obviously not the first to offer funding to projects, they are taking full advantage of the current SM networks. YouTube channels, Facebook, and Twitter are all being covered.

It will be interesting to watch how this continues to steamroll and how successful it truly becomes. Is it enough to switch consumers to their products? Or are people going to gladly accept a donation check and then go by a Coke??

Social Media Strangers

There have been a few revelations on the internet regarding social connections. Facebook is still a roaring success of keeping in touch with user-selected friends and family, Twitter allows quick, rapid conversations within  140 characters. Two of the latest sites that are creating some buzz are ChatRoulette and Mystery Seeker. Both sites feed off randomness but in different extremes.

ChatRoulette

One of the latest video fads, large enough to be featured in Fast Company (here), pairs you up with random strangers via video or  text-only conversations. What originated from the mind of a 17-year old Russian kid, has quickly turned to a exhibitionists dream. Picture having a conversation about comic books with a fat guy wearing a bear costume, or a discussion of Latin in the 21st century with a dominatrix and her hand puppet… The opportunities are endless. It’s kind of cool to interact with others you wouldn’t normally think to, but as with most web platforms, it hasn’t taken long for there to be large amounts of sexual content. BEWARE!

Mystery Seeker (formerly Mystery Google)

The foundation of this site is based around the search engine Google, with the spin of receiving search results from the previous user. Naturally, I had to try it out. I looked up “Cat food” and received actual Google Search results for “Strep Throat”. Meh, the novelty has now worn off. It’s a kitchy, gimmick site that isn’t going to get any traction. So why is it still a hot topic online? Is it an opportunity to expand knowledge on topic you haven’t thought of? Or is it just an opportunity for voyeurism? I bet you will try this one out at least once.

Are these “random” sites the next progression of social interaction? Or is it just a quick zig when others zag experiment? What are your thoughts??

Getting my groove on with Twitter

SaturdayNightFever_300x298I will be the first to say that I am new to the Social Media scene. I am not 24/7 tweeter, nor do I blog scribe. But I do like to think that I have a groove going. I know the lingo, I follow the golden rules to Twitter, and I engage with the big boys (Twitter, WordPress, Facebook, Linkedin).

But there is something that still stumps me. We have been having increasing success with traffic to our company blog, in thanks to some great writers. One would think that the increase in blog traffic would subsequently increase Twitter followers. So why is this not the case? Sure, some readers are becoming followers, but not at the success rate that the blog is getting. What is the differentiator that causes this riff? If readers are enjoying blogs, wouldn’t they be interested to hear what the writer has to say on a daily basis? Is there a formula to success with this?

Any insights would be most helpful. Thanks in advance. @redfelt13

Where do you fit in?

ManThinkingWhat does your social network usage say about you? I found a great article that breaks down consumer’ interests and habits based on whether they use Twitter, Facebook, MySpace or Linkedin. After conducting surveys on 5,000 individuals, Anderson Analytics has collected some interesting numbers and facts that can help businesses target potential consumers.

Here is an abbreviation of an already condensed version of the findings. I have taken out the obvious points and kept the interesting goodies:

Facebookers

  • There are 77 million Facebook users, according to the study, and Facebook users were almost completely average in their level of interest in most areas.
  • They are more likely to be married (40%), white (80%) and retired (6%) than users of the other social networks.
  • Facebook users skew a bit older and are more likely to be late adopters of social media.
  • Extremely loyal to the site — 75% claim Facebook is their favorite site, and another 59% say they have increased their use of the site in the past six months.

Twitterers

  • They especially like pop culture, with music, movies, TV and reading, ranking higher than average.
  • They’re more likely to buy books, movies, shoes and cosmetics online than the other groups.
  • They are more likely than others to use the service to promote their blogs or businesses.
  • Some 31% buy coffee online, far above the average 21% of other social networkers.
  • 43% said they could live without Twitter.

MySpacers

  • They are the young, the fun and the fleeing.
  • While MySpace users skew younger, they also said they’d used the site much less in the past six months.
  • They’re more likely to have joined MySpace for fun and more likely to be interested in entertaining friends, humor and comedy, and video games.
  • They’re less into exercise than any other social group but seek out parenting information more than any other.
  • They are also more likely to be single (60%) and students (23%).

LinkedIn users

  • LinkedIn has the only user group with more males than females (57% to 43%).
  • They like all kinds of news, employment information, sports and politics.
  • They also more likely to be into the gym, spas, yoga, golf and tennis.
  • Excluding video-game systems, they own more electronic gadgets than the other social networkers, including digital cameras, high-definition TVs, DVRs and Blu-ray players.
  • How do they unwind? Here were two surprises among the things they’re more interested in than the others: gambling and soap operas. Some 12% seek gambling information online (vs. an average of 7%), while 10% go online for soap-opera content (vs. an average of 5%).

Check out the full article from AdAge here. There is some great intel here.