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OK Go is going places

OK Go is going places

Continuing on my theme of not requiring big money for big ideas, I want to draw your attention to a successful band that is as popular for their music videos as for their music. OK Go. If you have seen any of their music videos, you can appreciate the creativity and planning gone into each one. Most are done in a single take (with many attempts to get it just right), and lots of synchronicity involved, each one is a unique masterpiece. Their latest video (Dec 12 2010) Back from Kathmandu, continues the creativity by having a small parade throughout LA and mapping their logo out using GPS tracking. Brilliant.

It goes to show that big ideas don’t need big money to be successful. Case in point: Michael and Janet Jackson’s duet (Scream – 1995) cost $7 million. What in the world is going on here anyways? The only big thing invested in OK Go videos is a significant amount of patience and man-hours. For the record OK Go’s “This too shall pass” has 21 Million+ YouTube views vs. MJ’s 18 Million…

Here are a few links to some of the greats. Time to feel inspired…

This Too Shall Pass: Video Here

White Knuckles: Video Here

Here it Goes Again: Video Here

End Love: Video Here

Remember the Good Ol’ Days?

I did a bit of dabbling on YouTube and found some fantastic old commercials. Most of them are from the age of innocence and naiveté. Back when smoking was sexy and endorsed by everybody. Who would have thought that having a creepy Ronald McDonald, waterskiing while smoking, or having Barney Rubble smoking would be a logical commercial?!  Check out the Windows 1.0 Steve Ballmer ad. It makes them seem like a start-up doomed to fail.I wonder if those guys in MadMen came up with these? Boy has society come a long way. Now it seems weird to see an ad or commercial for cigarettes. How the times have changed. Thankfully for the better.