Branding + Marketing + Design // Victoria, BC


Coming to a shelf near you.

Coming to a shelf near you.

Picture this: a quick trip to the local grocery market. Grabbing a few bananas here, a carton of milk there, you make a bee-line to the checkout by cutting down the cereal aisle. What ensues is a sensory overload. Colourful, cartoon-character toting boxes of sugar cranked cereals vie for your attention as you battle through. Now. Throw in this latest weapon of packaging design. Wireless electronic induction. Sounds great! What is it? It is a great technology advancement that transfers power from one device to another without wires. Fantastic.

So why are they choosing cereal as a starting point? Soon we will have annoying, flashing-billboard-esque boxes of sugary cereals hounding us as we trudge down the aisle. Picture an entire aisle of this effect. I foresee epileptic seizures everywhere! I appears to me that this is counter productive from a green-footprint point of view. The packaging must be significantly more wasteful then how they currently are.

Just wait until the other food products catch on. From dog food to cake mix, this can quickly get ugly and overloaded. Let’s hope that this is one of those techs that realize there are better avenues to expand in…




  • Susan Low on Feb 17, 2011 Reply

    I honestly thought I would never live to see this sort of thing happen in real life. Help me, my life is becoming a sci-fi dystopia. I cringe to think of what my kid will have to defend against.

  • redfelt13 on Feb 17, 2011 Reply

    Let’s be really fearful should the other food retailers catch a whiff of this. This has the legs to take obtrusive marketing to the Nth level.

    Jody: It is funny considering it’s law to have nutritional value on products. Besides, would this be a fantastic opportunity to use a much less annoying QR code…

    Perhaps I am just getting old and cynical… bah.

  • Jody Beck on Feb 17, 2011 Reply

    This other video gives a good example of the “how and why” – I laughed when she explained that you can transfer information to your pc or wireless device to tell you when your cereal will expire, or even better, the nutritional value. Not sure how long cereal lasts in your house, but I’d put money on the fact you won’t beat your expiry date.

  • Eden on Feb 17, 2011 Reply

    More like Vegas at your supermarket. Looks like I’m going to be giving up cereal… or shopping with sunglasses on.

  • GV on Feb 17, 2011 Reply

    Times Square at your supermarket.

  • Anonymous on Feb 17, 2011 Reply

    Say it isn’t so.

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