Branding + Marketing + Design // Victoria, BC


Tagged ‘Disney‘

Super Bowl too Super Pricy for some.

Super Bowl XLIV is coming up February 7, 2010, and while it is still going to be a advertising gong show, it seems that the rising costs for TV spots has almost reached its limits. At an average cost of $2.5 – $3 million, some recession hit companies are pulling in the reins. Such notable names as FedEx, GM, and Pepsi are sitting on the sidelines this year. Pepsi has decided to move its’ spend to a social responsibility grant worth $20 million. GM has been smart enough to use the money internally rather than blow it all (especially after the handout). FedEx is withholding due to “cost-containment actions”.  With companies transferring big ticket TV spots in order to help keep operating costs down, or by introducing social programs, it will be interesting to see whether this is a start of a new trend. Or is the Ad Bowl just too alluring for companies to jump ship in the masses and bank that a Bowl ad will bring the purchasers flowing in? With roughly 99 million viewers last year, it is a tough call to make. What would you do with $3 million + play money??

But fret not, 95% of TV spots have already been purchased. With biggies like Disney, Frito Lays, Coke, and Anheuser-Busch, there will still be a lot of quality ads for the big game to be worth it. Oh yeah, and there should be good football game going on too.

Disney loves men in spandex

space-ghost-costumeMost of you have heard that Disney has started the purchase of Marvel for $4 billion bucks. It is good to see that the Happiest Place on Earth hasn’t been hurt too much from the gloom of the economy.

This is a pretty big deal. Obviously Disney is hoping to expand on the success of Marvels’ Spider-Man, Iron Man and X-men juggernaut product lines. Along with these big hitters, Disney gains access to 5,000+ Marvel characters. It will be interesting to see what they do with them in order to regain their investment. Perhaps Ant Man or Grasshopper will be the next summer blockbuster movie? Or will Asbestos Lady get her own clothing line along side Hannah Montana?

It will be interesting to see how these two big brands work together. Stock tip: Invest in spandex and lycra.