Branding + Marketing + Design // Victoria, BC


Tales of a Prima Donna

Creative projects are more than the cliché of blood, sweat and tears. There are years of industry experience, demographic pinpointing, identifying realistic unique selling differentiators, and colour psychology, etc.. A lot of ingredients in the recipe. So it is difficult to have projects shot down in a blaze of glory right into the dumpster (quickly or not), be it via the client or the Creative Director.

Is it natural to react by sulking or whining? Sure. Professional? Depends how far you go. Ego deflating? Most certainly. From my point of view, it shouldn’t be perceived as being bitchy or difficult, but to be viewed as being passionate of your work. Should they not like to have somebody work for them that cares about the final product? Somebody who believes that their creative “baby” is the correct way to go?

Enough chat, has anybody seen my cape and red Smarties?


  • tom on Feb 22, 2010 Reply

    I liked the fire-breathing ninja kittens. Never mind Brad, we’ll use them for something else.

  • dougbrowncreative on Feb 22, 2010 Reply

    I’m still not changing my mind about it.

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